LicensedRental

Page County, Virginia

Luray, VA vacation rental requirements

Luray treats short-term rentals as “lodging houses”: allowed by right in the B-1 business district and by special use permit from Town Council in R-3 and M-1. The application needs a site plan and floor plan, and rentals are limited to three bedrooms with off-street parking. Stays pay 5.3% sales tax plus Luray’s 6% lodging tax.

Checked against official sources November 7, 2026

Download checklist (PDF)Free. A printable version of this guide to tick off, with the official sources.

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Town permit
Special use permit in R-3 and M-1
By right in B-1. Town Council approves each permit after a hearing.Source
Application
Site plan, floor plan, business plan
Plus contact information, an insurance certificate, and a posting placard.Source
Bedrooms
Up to 3 rented
In residential districts, the whole house is rented.Source
Parking
2 off-street spaces
One for a one-bedroom rental.Source
Insurance
$1 million general liability
Taxes
5.3% sales + 6% town lodging tax

We read Luray’s lodging house rules through Page Valley News hearing notices and a third-party copy of the zoning ordinance. Get the current text and fee from the town before you apply.

Your licensing checklist

In order: the state, the county, then the town.

Commonwealth of Virginia

  1. Know who pays the tax

    When a platform like Airbnb books the stay, it collects and pays the state sales tax and the local lodging tax for you. If guests pay you directly, register with Virginia Tax for sales tax and with your county or city for the transient occupancy tax.Source

    Register a business with Virginia Tax →

  2. Register with your locality if it has a registry

    Many counties and cities require short-term rental hosts to register every year. Registration is a simple filing (your name, each address, and the owner’s permission if you lease the home), but listing an unregistered rental can cost up to $500 per violation.Source

  3. Check your zoning

    Counties and cities keep their power to decide where short-term rentals are allowed and whether you need a zoning or use permit. HOA and condo rules still apply on top. Pick your area for the local rules.Source

Page County, Virginia

  1. Register for the lodging tax

    Ask the Commissioner of the Revenue for a Lodging Tax Registration form. If guests pay you directly, file the 10% tax every month by the 20th. Airbnb and other platforms file for their bookings.Source

    Page County lodging tax →

  2. Then your town or area

    Towns have their own zoning and some levy their own lodging tax. The county’s rules apply outside town limits. Pick your area.

Town of Luray

  1. Check your district

    Lodging houses are allowed by right in B-1 and by special use permit in R-3 (single-family, manufactured, and mobile homes) and M-1. Since 2024 they’re no longer allowed in R-4, R-5, or PND.Source

  2. Apply for the special use permit

    Include a site plan, a floor plan, a business plan, your contact information, a certificate of $1 million liability insurance, and a posting placard. The Planning Commission and Town Council weigh a list of considerations adopted in 2025 before voting.Source

  3. Taxes on each stay

    Stays under 90 days owe 5.3% sales tax, and stays under 30 days also owe the local transient occupancy tax. Airbnb collects both on its bookings. If guests pay you directly, file sales tax with Virginia Tax. Luray levies its own 6% lodging tax. For direct bookings, ask the town where to file it, and ask whether Page County’s 10% applies inside town limits too.Source

Sources

A plain-language summary to help you prepare, not legal advice. Rules and fees change; confirm with the office before you apply. Spot something out of date? Email hello@licensedrental.com.